Anyone else remember him? The Movie 8 Seconds with Luke Perry is about him.
Lane Frost (October 12, 1963 in La Junta, Colorado – July 30, 1989 in Cheyenne, Wyoming) was a professional bull rider and Professional RodeoCowboy Association member, who died as a result of injuries sustained in the arena at the 1989 Cheyenne Frontier Days Rodeo seconds after he dismounted his bull "Taking Care of Business," and was later taken off the riding circuit.
On July 30, 1989, at the Cheyenne Frontier DaysRodeo in Cheyenne, Wyoming, after completing a successful 85-point ride on a bull named “Taking Care of Business”, Frost landed in the mud. The bull turned and hit him in the side with his horn, breaking some ribs and severing a main artery. Lane initially got to his feet and started running toward the bucking chutes. However, as he was motioning for help, he collapsed. Due to excessive internal bleeding, he died on the arena floor before he could be transported to the hospital. Frost actually finished 3rd in the event. As for "Taking Care of Business", he went on to appear in the 1990 National Finals Rodeo.
HIs official website:
http://www.lanefrost.com/